Schools Aren't Businesses, and Students Aren't Customers

I've been guilty of looking at business as a metaphor for education many times. I think there are some ways it works okay. We can learn from the business community and certainly need to work closely with business partners. We have some shared interests in good education outcomes. I enjoy reading books from business and a whole variety of areas and applying principles I learn to my work as an educator, where appropriate.

But we have to be very careful with comparing education to the business model. Our mission should be to advance the human condition. Our measure of success as educators is changing lives and creating opportunities. And making our democracy stronger. In business, the bottom line is ultimately measured in dollars and cents. But you can't reduce a child's education to increased profits.

The business metaphor is especially dangerous considering the current political and policy landscape. There are many who would like to privatize education. Better schools, goes the thinking, would result from competition and the marketplace. Capitalism would do it's thing and education would be stronger for it. But that model has proven failed over and again. Learning is not a commodity.

I've also been guilty of referring to students as customers. When I've done this, it is making the point that we should provide good customer service. Our students are the end users of what we do, and we should carefully consider their experience and how school is working for them. 

But this comparison only works to a degree. The relationship between a business and a customer is transactional. The customer doesn't own much responsibility in the relationship. The customer pays for goods or services and expects the business to do the rest. 

But schools need to go beyond treating students like customers. We must make students partners in learning. We are not just delivering learning to students like a product. We must co-create learning with students if it is to be most effective. It requires a degree of pulling together and helping students to contribute to their own learning. 

Metaphors are generally helpful to try to understand the world in deeper and more meaningful ways. But as educators, we have to be careful about comparing what we do to what businesses do. Can we learn from business? Yes! But should schools entirely operate as a business model? I think not.

Question: What are your thoughts on schools as businesses? And students as customers? I want to hear from you. Leave a comment below or respond on or .

3 Classroom Tips for Stronger Digital Learning

More and more classrooms are gaining access to digital technology. And that’s a good thing. In a world that is increasingly reliant on digital tools, students need to have opportunities to learn with access to technology. Schools are adding Chromebooks, iPads, and other devices more than ever. Some are simply inviting students to bring their own devices (BYOD). But either way, access to devices is only growing in schools.

But the availability to devices doesn’t automatically result in more learning or better experiences for students or teachers. In fact, the addition of devices presents new challenges for educators to consider. When our school added Chromebooks for every student, we quickly learned we would need to address some new challenges. These obstacles can derail learning in classrooms where the potential pitfalls aren’t addressed or avoided.

If you are an educator who is fortunate enough to have access to digital devices for all your students to use, be ready to take steps to teach the procedures and routines that will help create success for using these tools in learning. It’s important to establish and maintain boundaries. And it’s also important to never make assumptions about what your students may or may not know about using the devices.

1. You can’t assume students are tech savvy just because they are digital natives.

It’s true that students in today’s classrooms are digital natives. They’ve grown up around technology and tend to have some skills that are helpful in navigating the digital world. However, it’s a mistake to think they are proficient in using any tool you might throw at them. For the most part, kids have used technology for social media or entertainment. Using technology for learning, productivity, or creativity might be new to them. So, when you plan for using a new tool in class, plan to spend some time orienting students to how it works.

Or, if you prefer for students learn the tool on their own, provide time for them to experiment with the tool and share out their learning to others in the class. It can be a good idea for students to “teach themselves” a digital tool. New tools and apps are being developed all the time. It’s great practice for students to be able to adapt to new tools and work on the intuitive thinking and problem solving required for “clicking around” and figuring it out. You might want to provide them with a list of tasks they should be able to do with the new tool. And it’s great for the teacher to model what to do when getting stuck. The ability to research solutions via Google or YouTube search can be very helpful.

2. Don’t just teach digital citizenship, embed digital citizenship.
It’s never a good idea to hand students devices without also supporting safe, responsible use. Many schools create their own digital citizenship curriculum or buy one to use with their students. There are also some excellent digital citizenship resources available for free online, from Google or from Common Sense Media for instance. Try to anticipate the problems your students might encounter in using the digital devices in your classroom. Be proactive and have discussions up front with your students about what is appropriate to share, how to judge validity of resources, how to respect content ownership and fair use, and how to report something that is threatening.

While it is important to teach digital citizenship up front, it’s also very important for teachers to monitor student use of technology and use teachable moments to address situations that may arise as students utilize tech. Often the most valuable lessons occur as opportunities arise to discuss relevant issues in authentic context. Digital citizenship should not just be a scheduled lesson. It should be part of everything we do related to the use of technology in the classroom. It’s something educators must model and discuss regularly. Moreover, it’s part of the bigger issue of developing good citizenship in the broadest sense. How are we helping students contribute as positive, productive members of communities online and in physical space?

3. Plan to manage distractions.

One of the most common challenges of implementing devices in the classroom is dealing with the potential distraction technology can present. While technology open up a whole new world of possibilities for learning, it also opens a world of possibilities for diversion away from classroom learning priorities. This prospect is very frightening for many teachers. How will I make sure my students aren’t wasting class time? How can I make sure students are watching content that is not appropriate for school? Will the presence of a screen take away from learning instead of accelerating learning?

Keep in mind distractions are nothing new in the classroom. Keeping students attention has always been a chief concern for teachers. Even in a class without devices, students can find a plethora of things to occupy their attention besides learning. The key to alleviate boredom is to stimulate curiosity and plan engaging lessons. Device distractions are no match for an amazing lesson! At least I think it pays to think like that.

Some schools also choose to purchase classroom monitoring software that allows teachers to view and even take control of student devices. This type of system typically allows teachers to monitor an entire classroom from the teacher’s computer. You may not have this type of software available, and I actually prefer not to utilize it. It’s better for the teacher to be able to move around the room and interact with students rather than being tethered to a computer monitoring students like Big Brother.

Here are some solid tips for managing distractions with no software required.

-Clearly communicate times when students should and should not be on devices.

-Clarify when it is okay to use earbuds and when earbuds should not be used.

-Set up the classroom so you can easily move around and behind students using devices. You need to be able to easily view student screens.

-Require students to only have one browser tab open at a time. This prevents switching tabs when the teacher is not watching to games or media that might be distracting.

-When transitioning from devices to whole group instruction or another activity, wait until you have everyone’s attention before you move on.

-Give specific instructions about which apps or sites should be used during a particular activity. Hold students accountable to use these tools only unless they ask permission to access another site.

These considerations are an essential part of establishing a strong culture of learning in the digital classroom. Other issues will also arise like caring for devices, dealing with tech questions, managing battery life, etc. The most important thing is to work with students to establish classroom expectations and revisit them consistently. It works best when teachers can develop a shared responsibility with students for using devices responsibly and productively. Just like any other classroom behavior, it’s not enough to proclaim a rule and never discuss it again. Students will need reminders and guidance to be successful.

Ultimately, the opportunity to develop digital learning skills is invaluable to students. Students will need to be able to successfully use devices for learning and productivity for the rest of their lives. Although there are challenges with implementing technology in the classroom, with the right approach, teachers can help students become strong digital learners.

Question: What other tips would you share about creating a safe, positive, and productive culture for digital learning? Leave a comment below or respond on or . I can't wait to see what you've got to add. Together we are stronger!

Not Data-Driven But Student-Driven And Future-Driven

I gave an assignment to one of the graduate classes I teach to consider a technology purchase a school has made recently. Was there a good return on the investment? Was the total cost of ownership considered? Was there a clear purpose for obtaining the technology in the first place? Students then explore these questions by talking with a principal or other decision-maker about the process of acquiring the new technology in their school.

One of my students shared about how their school had purchased a software program to help with a broad array of learning objectives. I am paraphrasing below the response she shared from the school leader she interviewed.  

We don't really spend much on technology. We purchased the software to help with mastery of content, but our data didn't show it was effective. We bought it to increase student achievement across the curriculum. It was fun, engaging, and relevant for students, but we make our spending choices based on how it impacts our data. We are data-driven.

Now I certainly realize there are limited resources in every school, and honestly this software sounds like test-prep to me, and there are far more valuable, authentic ways to use technology in my view. But I was also puzzled by the idea that a method or strategy could increase engagement, be fun and relevant, and yet if it doesn't show an measurable impact in data, it's not valuable or worthwhile. That seems to be the line of thinking.

We've spent a significant amount of money in our district on Chromebooks as part of our digital learning initiative. And I'm thankful for the support of our district to provide this learning tool for students. But there have been questions raised about how we know this digital transformation is resulting in learning gains. What data proves that this is working?

And I can understand when a school is spending a lot of money, we want to see evidence that it's money well-spent. But that evidence may not be quantifiable. I believe providing a Chromebook for students to use for learning is a necessary part of preparing students as learners for life in a world that is increasingly digital. But I don't think it's possible with any degree of validity or reliability to show direct links between this tool and a learning outcome.

What if we applied the same type of thinking to other aspects of school?

Can you show me that your school library has a measurable impact on student achievement?

Could you please show us that your textbook has a measurable impact on student achievement? 

What data can you present to demonstrate that music, art, career education, or athletics has a measurable impact on student achievement? 

We spend significantly on all of these in our district because we think they are incredibly important (the importance of the textbook might be up for debate). And we know they are important not because we have data measures that tell us so. But we do have plenty of evidence that demonstrates their impact. We know they are good for kids and good for learning.

When I hear the term data-driven, I admit it makes me cringe just a little. I always try to view learning through the lens of being a dad. I never want the complexity of my child's learning reduced to a number. It is dehumanizing. Is it inevitable in the current system? Yes, it probably is. College entrance emphasizes the ACT score for instance. But I know there are many brilliant students who are not accurately represented as learners based on an ACT score.

Instead of data-driven, shouldn't we first be student-driven. George Couros has written about this idea and shared it in his presentations. People are always more important than any metric or number. When we reduce a person's abilities to a number we risk putting limits on their potential and capabilities. NBA superstar Stephen Curry didn't allow the numbers to keep him from greatness. Coming out of college he was considered by scouts to be undersized with athleticism far below the NBA standard. He couldn't run as fast or jump as high as the typical elite athletes in the league. From a data-driven perspective, at best he would be a marginal contributor on an NBA team. He would be a role player.

But what the NBA scouts didn't account for was his commitment to excellence, his incredible work ethic, his passion and instincts for the game. He turned the numbers upside down. He used creativity and risk-taking to gain the upper hand on superior athletes. His success reminds me of this Jon Gordon quote:

The world will try to measure you by scores and numbers, but they'll never be able to measure the power of your desire and size of your heart. 

When we are student-driven, we make decisions that recognize a student has potential far beyond what the numbers might indicate. We don't make our decisions based on numbers alone. We make decisions based on good thinking that includes what we know about human potential and what students need to succeed in a complex, uncertain world.

So even if we can't quantify the impact of a digital device, that doesn't mean it isn't valuable to learning. Our world is increasingly digital and being an effective learner means being an effective digital learner too. Being student-driven also means being future-driven, especially in today's rapidly changing world. We are doing the right thing for our students when we do what's best for them in the long run, not just to raise a score in the short term.

Later this summer, I'm releasing my new book, Future Driven: Will Your Students Thrive In An Unpredictable World? It will empower you to crush the status quo, create authentic learning, and unleash your passion to help students succeed in a time of unprecedented change. In hockey, the puck is traveling at speeds up to 100 mph. And that's why players say you don't skate where the puck is, you skate where it is going. The same is true for our students and schools. We must be student-driven and future-driven to create learning that will serve students well in our modern world. The puck is moving fast, and we have to help our students keep up.

In the coming weeks, I'll share more details about my book release and give my blog readers an in-depth preview. I've poured all my energy, effort, and enthusiasm into this project, and I'm excited to share it with you. It truly is a passion-project. And I think you'll love the message and want to add it to your professional library.

You might also want to check out this post from George Couros and this one from Lisa Westman both with strong ideas regarding being student-driven.

Question: What are your thoughts on being student-driven and future-driven? What role does data play? I want to hear from you. Leave a comment below or respond on or .